Content Marketing Leader
I translate complex products into clear, high-performing content, building SEO visibility, executive thought leadership, and campaign systems that drive pipeline and trust.
Health tech + GovTech SaaS • SEO growth + conversion lifts • Scaled integrated campaigns and content teams
Work
History
Over the past 20+ years, I’ve built data-informed content and communications programs for health tech, GovTech SaaS, and mission-driven organizations, turning complex topics into clear stories that grow visibility, pipeline, and trust.
2025 – Present
Content Marketing Manager (Health Tech / VR Diagnostics)
Virtual Field
Led SEO + content strategy that grew organic search impressions 5.5x+ and organic traffic ~3x, while improving site conversion from ~1.3% to ~2.7% and increasing marketing form fills 3.5x+ at peak.
2008-2010
Fractional Content & Communications Lead (Consulting + PR)
Jessica Marabella Writing & Communications Services
Partner with SaaS, health, and nonprofit leaders on executive messaging, content strategy, and publicity, earning media, booking podcasts/events, and building campaigns that drive credibility and growth (Suivera / Heart Leader Podcast, Amber Mikesell, Fearvana, Freeway PHX, smartShift).
2016 – 2024
Director of Content & Communications (GovTech SaaS)
CivicPlus
Led an international content team and agency partners to execute ~50 integrated campaigns/month, building the content engine across PR, web, customer storytelling, and sales enablement, strengthening brand authority and supporting growth.
2010-2016
Marketing, Communications & Business Development (Healthcare/Benefits)
United Healthcare (formerly POMCO)
Owned multi-channel content and proposal strategy supporting sales, client marketing, and member education, translating complex benefits information into clear materials that improved client experience and supported growth.
2008-2010
Senior Account Executive, Client Services (Integrated Marketing)
Eric Mower and Associates
Led cross-functional campaign execution and client strategy for major B2B/B2C accounts (including Motorola and Transitions Optical), managing timelines, budgets, and performance reporting.
2005-2008
Account Executive, Client Services & Strategy
Mark Russell and Associates
Managed integrated advertising and marketing programs across sectors (consumer, healthcare, nonprofit), partnering with creative teams and clients to deliver campaigns on time and on budget.