-
Does an FSA Meet PPACA’s Requirements?
This article appeared in Health Insurance Underwriter (HIU) Magazine.
-
B2B Content Marketing Strategy
Background In 2020, I worked as the Media and Communications Manager at CivicPlus. At the height of the COVID-19 pandemic, the government technology SaaS company identified an opportunity to grow its customer base and the number of solutions per customer by marketing to its local government customers the urgent need to move their analog, paper-based…
-
About Custom IdP Integrations
Supporting our ongoing effort to allow our customers to do more with less, the CivicPlus Single Sign-On offers custom integrations with the following identity providers (IdP): Note: ADFS 3 is no longer supported by Microsoft as of October 10, 2023. Please contact Support for any migration questions or assistance.
-
Product Launch Earned Media
The following are examples of earned media content associated with a SaaS product launch. News Article CivicPlus Builds Civic Engagement Platform on “Headless” CMS Authored Byline Why Modern Cities Should Migrate to an HCMS
-
Social-Emotional Learning as Top of Mind
As our communities diversify, schools are beginning to educate students across a broad array of ethnicities, races, religions, and cultural backgrounds. School leaders must acknowledge the importance of social-emotional learning and foster equitable academic environments that promote acceptance and embrace differences. Social-emotional learning can help students develop a healthy curiosity for people whose lives and…
-
eBook: The PIOs Ultimate Guide to Social Media
How to Leverage Social Media to Increase Citizen Engagement in Your Community
-
How to Create a Personal Brand Value Proposition
Picture any networking event you’ve attended. There are crudités, complimentary beverages, and business cards being politely swapped like trading cards. There to network, you scour the room for someone giving off that strategic business partner vibe—someone who could change your career and help you take your personal brand to the next level. You spot a…
-
Healthcare Practice content Calendar
Please click the button below to view an annual content calendar created for a regional urgent care practice that required monthly blogs and organic social media content.
-
Multiple Sclerosis. What Causes This Condition?
Multiple Sclerosis (MS) affects approximately 400,000 Americans and 2.1 million people worldwide. It is a chronic inflammatory and neurodegenerative disease that can slowly take away a person’s ability to walk, communicate, and live. What causes this debilitating disease? Can anything be done to minimize your risk? And what should you do if you or a…
-
RSVP to me Celebrates Tenth Anniversary
Adored New Jersey Wedding and Special Occasion Stationer Celebrates Ten Years of Booming Business and ‘Momtrepreneur’ Milestones RSVP to me; the custom wedding and special events invitation couturier of Northern New Jersey is celebrating its tenth anniversary in 2016. The ten-year anniversary is particularly meaningful to the founder of RSVP and proud mother of two,…
-
A Comprehensive Guide to Digital Accessibility
Your municipality does not merely care about all its residents as a collective body of voters. It cares about each resident as a unique individual with personal goals, opinions, and needs. To ensure equitable access to local information and digital resources for its residents, your community has committed to meeting and exceeding accessibility standards as set forth by the…
-
Six Tips for Parent-Teacher Conferences
Parent-teacher conferences are a vital aspect of each student’s individualized learning plan. They are opportunities for parents, guardians, and educators to collaborate on how best to enable each student to reach his or her highest potential in the classroom. To maximize your available time with each parent or guardian and to facilitate constructive dialogue, attainable…
-
Self-Care for Leaders During Stressful Times
To say that these are unprecedented times is an understatement. To say that these are stressful times is a drastic oversimplification. No one could have predicted that 2020 would bring a global pandemic, the loss of hundreds of thousands of lives, and societal change that—while crucial—has led to periods of civil unrest in our communities.…
-
White Paper: How Smart Govs are Cutting Costs
Abstract What is eGovernment?eGovernment (e-Gov) is the use of information and communication technologies (ICT) to improve the activities of public sector organizations. Some definitions restrict e-Gov to Internet-enabled applications only, or only to interactions between government and outside groups. Regardless of the definition nuances, over the past decade digital technology, the Internet, enterprise mobility, and…
-
Non-Verbal Cues and Teaching
Why Your Body Language Impacts Your Teaching Success It’s not what you say; it’s how you say it. This truism is particularly relevant for teachers who spend their days standing in front of a group of young people helping them learn critical life skills and academic concepts. Throughout a school year, your students will become…
-
Non-Profit Email Newsletter
Below is an image of a newsletter I helped create and send on behalf of a regional non-profit. Click the button below to interact with the newsletter in a browser.
-
Recognizing World No Tobacco Day
Tobacco takes the lives of over eight million people across the world each year. Over seven million lives lost are among those who have directly used tobacco products, but an astonishing 1.2 million people lose their lives every year from exposure to secondhand smoke. On May 31, World No Tobacco Day, the global health community…
-
Marketing Strategy: Persona Development
The following persona was developed for a hospitality client to inform the creative team at the onset of a broadcast and print advertising campaign. Target Audience – A Day in the Life Of The “Happy Hour Crowd” A Day in the Life of Alexis Carr and her Co-Workers Meet Alexis Carr. Alexis is a 28-year-old…
-
Valentine’s Day Gift Ideas for Everyone
There’s a special feeling in the air on Valentine’s Day. Whether you are single, dating, engaged or married, there is an almost tangible feeling of opportunity lightly dusted with the scent of rose petals and cocoa beans. We. Love. It. We love the red and pink stuffed animals, heart-shaped everything, flowers, candy, jewelry, and little…
-
The Five Top Habits of Highly Effective Teachers
Learn what Highly Effective Teachers have in Common If asked to recall the teachers that had the most impact on your academic development, you would likely be able to quickly name the mentors, subjects, and lessons that remain imprinted on your mind. If asked what made those teachers so successful, the answer may not come…
-
Change Management: Corporate Sustainability
While working as an account manager at a benefits administration company, I led an internal initiative to implement a corporate sustainability initiative. Known as the POMCO Green Team, the program’s goal was to change the company culture to emphasize individual and company-wide contributions that would enable the organization to reduce its carbon footprint. Working with…
