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Does an FSA Meet PPACA’s Requirements?
This article appeared in Health Insurance Underwriter (HIU) Magazine.
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B2B Content Marketing Strategy
Background In 2020, I worked as the Media and Communications Manager at CivicPlus. At the height of the COVID-19 pandemic, the government technology SaaS company identified an opportunity to grow its customer base and the number of solutions per customer by marketing to its local government customers the urgent need to move their analog, paper-based
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About Custom IdP Integrations
Supporting our ongoing effort to allow our customers to do more with less, the CivicPlus Single Sign-On offers custom integrations with the following identity providers (IdP): Note: ADFS 3 is no longer supported by Microsoft as of October 10, 2023. Please contact Support for any migration questions or assistance.
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Product Launch Earned Media
The following are examples of earned media content associated with a SaaS product launch. News Article CivicPlus Builds Civic Engagement Platform on “Headless” CMS Authored Byline Why Modern Cities Should Migrate to an HCMS
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Social-Emotional Learning as Top of Mind
As our communities diversify, schools are beginning to educate students across a broad array of ethnicities, races, religions, and cultural backgrounds. School leaders must acknowledge the importance of social-emotional learning and foster equitable academic environments that promote acceptance and embrace differences. Social-emotional learning can help students develop a healthy curiosity for people whose lives and
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eBook: The PIOs Ultimate Guide to Social Media
How to Leverage Social Media to Increase Citizen Engagement in Your Community
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How to Create a Personal Brand Value Proposition
Picture any networking event you’ve attended. There are crudités, complimentary beverages, and business cards being politely swapped like trading cards. There to network, you scour the room for someone giving off that strategic business partner vibe—someone who could change your career and help you take your personal brand to the next level. You spot a
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Healthcare Practice content Calendar
Please click the button below to view an annual content calendar created for a regional urgent care practice that required monthly blogs and organic social media content.
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Multiple Sclerosis. What Causes This Condition?
Multiple Sclerosis (MS) affects approximately 400,000 Americans and 2.1 million people worldwide. It is a chronic inflammatory and neurodegenerative disease that can slowly take away a person’s ability to walk, communicate, and live. What causes this debilitating disease? Can anything be done to minimize your risk? And what should you do if you or a
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RSVP to me Celebrates Tenth Anniversary
Adored New Jersey Wedding and Special Occasion Stationer Celebrates Ten Years of Booming Business and ‘Momtrepreneur’ Milestones RSVP to me; the custom wedding and special events invitation couturier of Northern New Jersey is celebrating its tenth anniversary in 2016. The ten-year anniversary is particularly meaningful to the founder of RSVP and proud mother of two,
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A Comprehensive Guide to Digital Accessibility
Your municipality does not merely care about all its residents as a collective body of voters. It cares about each resident as a unique individual with personal goals, opinions, and needs. To ensure equitable access to local information and digital resources for its residents, your community has committed to meeting and exceeding accessibility standards as set forth by the
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Six Tips for Parent-Teacher Conferences
Parent-teacher conferences are a vital aspect of each student’s individualized learning plan. They are opportunities for parents, guardians, and educators to collaborate on how best to enable each student to reach his or her highest potential in the classroom. To maximize your available time with each parent or guardian and to facilitate constructive dialogue, attainable
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Self-Care for Leaders During Stressful Times
To say that these are unprecedented times is an understatement. To say that these are stressful times is a drastic oversimplification. No one could have predicted that 2020 would bring a global pandemic, the loss of hundreds of thousands of lives, and societal change that—while crucial—has led to periods of civil unrest in our communities.
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White Paper: How Smart Govs are Cutting Costs
Abstract What is eGovernment?eGovernment (e-Gov) is the use of information and communication technologies (ICT) to improve the activities of public sector organizations. Some definitions restrict e-Gov to Internet-enabled applications only, or only to interactions between government and outside groups. Regardless of the definition nuances, over the past decade digital technology, the Internet, enterprise mobility, and
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Non-Verbal Cues and Teaching
Why Your Body Language Impacts Your Teaching Success It’s not what you say; it’s how you say it. This truism is particularly relevant for teachers who spend their days standing in front of a group of young people helping them learn critical life skills and academic concepts. Throughout a school year, your students will become
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Non-Profit Email Newsletter
Below is an image of a newsletter I helped create and send on behalf of a regional non-profit. Click the button below to interact with the newsletter in a browser.
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Recognizing World No Tobacco Day
Tobacco takes the lives of over eight million people across the world each year. Over seven million lives lost are among those who have directly used tobacco products, but an astonishing 1.2 million people lose their lives every year from exposure to secondhand smoke. On May 31, World No Tobacco Day, the global health community
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Marketing Strategy: Persona Development
The following persona was developed for a hospitality client to inform the creative team at the onset of a broadcast and print advertising campaign. Target Audience – A Day in the Life Of The “Happy Hour Crowd” A Day in the Life of Alexis Carr and her Co-Workers Meet Alexis Carr. Alexis is a 28-year-old
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Valentine’s Day Gift Ideas for Everyone
There’s a special feeling in the air on Valentine’s Day. Whether you are single, dating, engaged or married, there is an almost tangible feeling of opportunity lightly dusted with the scent of rose petals and cocoa beans. We. Love. It. We love the red and pink stuffed animals, heart-shaped everything, flowers, candy, jewelry, and little
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The Five Top Habits of Highly Effective Teachers
Learn what Highly Effective Teachers have in Common If asked to recall the teachers that had the most impact on your academic development, you would likely be able to quickly name the mentors, subjects, and lessons that remain imprinted on your mind. If asked what made those teachers so successful, the answer may not come
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Change Management: Corporate Sustainability
While working as an account manager at a benefits administration company, I led an internal initiative to implement a corporate sustainability initiative. Known as the POMCO Green Team, the program’s goal was to change the company culture to emphasize individual and company-wide contributions that would enable the organization to reduce its carbon footprint. Working with
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Manuscript Editing and Submissions
I have the privilege of supporting a tremendous artist and poet in the editing, proofreading, and manuscript submission process for his two books of poetry and artwork. The Solitary Seed The Monastic Overture
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A True Story of an HR Hiring Nightmare
Disclaimer: The following is based on real events. The names and details have been altered to protect the identities of the individuals involved. Tim nailed his job interview. He arrived on time, was appropriately dressed, was pleasant, and through conversation, demonstrated that he had the experience the hotel needed to fill its open maintenance position.
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Stroke Awareness Month Dialogue and Risk Factors
May is stroke awareness month, a time to reflect on the millions of people and their loved ones affected by this dangerous medical emergency. One American has a stroke every 40 seconds, and every four minutes, a stroke takes a victim’s life. Many of the risk factors that can lead to stroke can be avoided
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Decrease Your District’s High School Dropout Rate
How School Leaders can Help Improve Graduation Rates The goal of your school district is to educate the next generation of American’s leaders. Much of the success that students will have once they walk out of your high school’s doors after graduation depends on a critical component of the educational process: whether or not they
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Eight Best Practices for Video Streaming Meetings
The average citizen in your community is over-committed and over-scheduled, but that does not mean that they do not care about the policies, initiatives, and developments taking place in their hometown. Fortunately, the average citizen in your community is also frequently tethered to one of several digital devices, including desktops, laptops, tablets, and mobile phones.
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ROI Of Emergency Mass Notification System
AbstractWith the possibility of a natural disaster, an act of violence or terrorism, or a hazardous spill looming as constant risks, public safety leaders realize the imminent need to invest in technology to send urgent, potentially life-saving communications to residents and travelers in harm’s’ way. However, the reality facing all public sector leaders is that
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Governments providing exceptional experiences
This was a paid media placement in Technology Magazine. The COVID-19 pandemic and the rush to find a way to get things done in the “new normal” means millions of North American residents are struggling to communicate effectively with their local government officials and departments.
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Six Best Practices of Effective School Boards
School boards across the country are faced with extraordinary challenges. As the world continues to battle the novel coronavirus, even the most cohesive school boards must ensure that they are collaborating and working as effectively and efficiently as possible to make decisions that will help see their district through its current unprecedented challenges. By striving
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Company Culture: DEIB Ally Program
In 2024, as a co-chair of the CivicPlus Diversity, Equity, Inclusion, and Belonging (DEIB) Committee, I created a DEIB Ally Program to foster greater visibility, collaboration, and support for the Committee’s efforts to foster an inclusive company culture.
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RSVP to me Wins Industry recognition
RSVP to me is thrilled to announce that thanks to your votes, the votes of our clients and friends, we have been recognized by The Knot as among its 2018 Best of Weddings Award Winners, as determined by customer votes and testimonials. We have also earned recognition by WeddingWire as being among the top five percent of local wedding professionals on
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Corporate Tech Brand Guidelines
I created the brand identity, voice, and style guidelines for a high-growth, portfolio SaaS company.
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Paid Digital Advertising Examples
I have crafted copy for print, digital, paid search, and organic and paid social ads for brands in various industries, including SaaS and healthcare. Below are several examples. Paid LinkedIn Advertising
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Nova Health Internal Culture Code
Under the strategic direction of the company’s Marketing Director, I wrote the patient culture code for a regional urgent and primary care center.
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Endometriosis Awareness and Support
Endometriosis is a painful reproductive disease that affects 176 million women across the globe. It is the leading cause of infertility and chronic pelvic pain and has been linked to other such complicated and painful conditions as adenomyosis, fibroids, interstitial cystitis, some cancers, and other autoimmune disorders. For the millions of women who suffer painfully
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Maj. Stelljes Reflects on 20 Years
Major (Maj.) George Stelljes has dedicated 21 years to the mission of St. John’s Military School and its cadets. For the past nine and a half years, he has served the role of Commandant, the leader and mentor of the Corps of Cadets. As Maj. Stelljes transitions from the role of Commandant to the position
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How Parks and Rec are Using Tech
The coronavirus (COVID-19) pandemic proved to be a generational community disrupter. Regarding local government service delivery, arguably, no department was as intrinsically altered as parks and recreation. With communities instructed to shelter in place and administrative leaders diversified in a remote work environment, park and recreation teams’ reliable in-person and on-site workflow model was wholly
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Building Trust With Engagement Surveys
And why scientific rigor and representative data gathering are vital to your informed decision-making. “Leadership should be born out of the understanding of the needs of those who would be affected by it.” – Marian Anderson One of the greatest challenges any responsible leader faces is cultivating everyone’s voice, opinion, and sentiments and processing that
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Social Media Content Examples
I have strategized, ideated, created, written, published, and monitored organic social content for entities in various industries, including healthcare, weddings and events, SaaS, and education. Below are some examples. SaaS Examples Wedding and Events Industry Examples Non-Profit Examples Healthcare Examples Facebook Post Copy: Be sure to prioritize your health this holiday season. Eat healthily and
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How to Keep Students Focused Before Summer
The days are getting longer, the air is warm, the sky is full of sunshine, and your students have one thing on their minds, and it is not classwork. In the weeks preceding summer vacation, you may find your students are more likely to stare out the window and daydream than focus on your instruction.
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White Paper: Streamline Your Talent Recruitment
INTRODUCTION Local government human resource teams across the country are faced with the same challenge: how to compete for the best talent in today’s job market with limited resources. To remain relevant in the marketplace and attract top talent, innovative public sector human resource departments are enhancing their talent search strategies to ensure they are
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Why Influence is Core to Building a Personal Brand
Authors, consultants, and other leaders in the professional service space want to do one thing and do it better than anyone else: improve people’s lives. Since there isn’t (yet) a magic potion to help you achieve your goals, entrepreneurs and experts can’t instantaneously create positive changes in your life at the swipe of your credit
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Leadership Goal Setting for School Improvement
The most successful leaders know that the quest for improvement never ends. When it comes to the critical role of educating youth and preparing them to become the next generation of innovators, protectors, and community stewards, school districts need leaders who are not just visionaries but who know how to continually raise standards, implement changes,
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Combating Opioid Abuse in Workers’ Comp
Opioid abuse is a growing epidemic impacting individuals across the nation. According to the U.S. Centers for Disease Control (CDC), 44 people die every day due to opioid overdose. Patients are commonly prescribed these strong and often addictive painkillers to alleviate pain after an accident, injury, or illness and too many are not able to
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How to Design Your Content Strategy
Content is King. And your content strategy informs every aspect of your reach and impact, from an exposure standpoint. Every marketer knows it’s the truth and that content is a critical component to building a personal brand, growing an audience, improving search engine optimization (SEO), positioning yourself as a thought leader—the benefits go on and on. We get it. To
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St. John’s Science Department Earns Grant
This news article previously appeared on the St. John’s Military School website. The science teachers at St. John’s Military School have always taken an innovative approach to their curriculum. To further their efforts to make learning science fun and exploratory, faculty members Pam Kraus and Anna Befort envisioned adding additional modern interactive tools and supplies
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Things to Do in Astoria, Oregon
Astoria Things to Do Located near the mouth of the Columbia River, this coastal community offers family-friendly activities and opportunities to learn about the area’s unique history. The Astoria Column Astoria’s best-known landmark is the Astoria Column. This observation tower offers stunning views of the surrounding region. At 125 feet, to reach the top, you’ll
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Why You Need a Signature Offering
This article previously appeared on HarmonyNest.com Conservative estimations project that the average consumer is exposed to somewhere around 6,000 to 10,000 ads every day. Every. Single. Day. The number has doubled since 2007. As social media continues to proliferate, market segments expand, and the Internet of Things (IoT) develops never-before-thought-of technology and engagement channels, likely,
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Uses for the STAEDTLER Triplus Fineliner
This blog post previously appeared on Notedian.com. For certain creative projects, an everyday marker just won’t due. You need professional tools that will guarantee the highest quality, longest-lasting results. STAEDTLER Triplus Fineliners are a creative solution you can rely on to set your work apart from the rest. Their vibrant colors, quality inks, and durable
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PAWS of CNY Expands Service Offering
PAWS of CNY Inc., central New York’s largest non-profit provider of pet assisted wellness services, is expanding its services in Oswego County. In order to meet the growing need of nursing homes, community organizations and schools that it serves, they are working to add teams of certified therapy pets to its program, according to a
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Things to Do in Boone, North Carolina
Boone Things To Do Boone, North Carolina, is a family-friendly paradise for nature lovers. Prepare for your trip with this curated list of things to do in this beautiful mountain-side adventure land. Grandfather Mountain For thrill-seekers, nature lovers, and adventuresome families, no trip to Boone, North Carolina, is complete without a trip to Grandfather Mountain.
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Suicide Prevention and Getting Help
Opioid abuse can have detrimental effects on one’s health, interpersonal relationships, and finances. It can also turn deadly, as opioid abuse has a frightening association with suicide. Researchers have found that approximately 90 percent of individuals who commit suicide meet the diagnostic criteria of at least one mental illness. Since mental illness is a common
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7 Items Not to Pack When You Travel
It’s a moment we’ve all experienced when packing for a trip. You stare at items on the bed and ask yourself, “Do I really need that? Or can I get by without it?” If you’re worried that you’ll be miles away from home and inconvenienced by the absence of an essential item, know that you
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CST Introduces Reenvisioned Brand
It was 1989 when CST, then Client Server Technology, opened its doors to its customers. That same year Intel introduced the 80486 microprocessor and Apple released the first Macintosh Portable. It would be seven more years before the world would see the first Palm Pilot, eleven years before the first mobile phone would snap a
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How to Tell if You Have Vertigo
For film noir fans, the word vertigo conjures images from the 1958 Alfred Hitchcock film of the same name. The movie stars James Stewart as a private investigator who attempts to follow Kim Novak despite suffering from trauma-induced acrophobia (a fear of heights) and vertigo (a false sense of rotational movement). To emphasize the condition
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Fact Sheet: 12 Recreation Programming Ideas
INTRODUCTION Digital Natives. Highly collaborative. Pragmatic. These are just some characteristics that uniquely define Generation Z (Gen Z), those born between the mid-to-late 1990s and the early 2010s. They have never known a time without the Internet, value diversity and unique contributions, and perhaps most impactfully for you as a parks and recreation leader, they are
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White paper: The Budget Spending Paradox
Abstract With COVID-19 causing cataclysmic detriments to national and local budgets, municipalities are in an impossible situation. They must adapt to the new realities of a remote workforce and socially distanced citizens by implementing new workflows heavily reliant on the technology they do not have in place today — and do it with less staff
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Rebranding Sunshine Friends to PAWS of CNY
In 2014, I joined Sunshine Friends, Inc., a pet therapy organization based in Upstate New York. As a volunteer, I brought my chocolate lab, Blue, to hospitals, nursing homes, and schools to offer comfort and companionship to those in need. A year later, when I applied for a position on the Board of Directors, I
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Why You Shouldn’t Pursue Pet Therapy
Pet therapy has quickly become a recognized form of emotional support in a broad array of settings that have proven benefits for community members of all ages. In 1999, when PAWS of CNY, Inc. was founded (formerly Sunshine Friends, Inc.), a small number of our volunteers brought their dogs and cats to one local hospital
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AI/ML Security Best Practices
Scenario: Adriana Martinez sits at her desk with her head in her hands. The sun has set in the community of Crescent City, her IT team has all left for the day, and in the quiet of the darkening office, she tries to prioritize her goals for the second half of the year. The city
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NCGH Supports Unconditional Freedom
No Child Goes Hungry (NCGH) is pleased to donate $2,000 to Free Food Harlem, an initiative of Unconditional Freedom. Free Food Harlem serves restaurant-style meals to those who could use extra love and nourishment — from people without homes to prison residents and officers to those affected by natural disasters and neighbors in the community. Guests
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Cadet Bladzik: Learning to Achieve and Lead
While adjusting to life away from home took time for Cale, he reached a pivotal moment where he fully embraced life in the brotherhood—and it changed everything.
