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Manuscript Editing and Submissions
I have the privilege of supporting a tremendous artist and poet in the editing, proofreading, and manuscript submission process for his two books of poetry and artwork. The Solitary Seed The Monastic Overture
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A True Story of an HR Hiring Nightmare
Disclaimer: The following is based on real events. The names and details have been altered to protect the identities of the individuals involved. Tim nailed his job interview. He arrived on time, was appropriately dressed, was pleasant, and through conversation, demonstrated that he had the experience the hotel needed to fill its open maintenance position.…
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Stroke Awareness Month Dialogue and Risk Factors
May is stroke awareness month, a time to reflect on the millions of people and their loved ones affected by this dangerous medical emergency. One American has a stroke every 40 seconds, and every four minutes, a stroke takes a victim’s life. Many of the risk factors that can lead to stroke can be avoided…
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Decrease Your District’s High School Dropout Rate
How School Leaders can Help Improve Graduation Rates The goal of your school district is to educate the next generation of American’s leaders. Much of the success that students will have once they walk out of your high school’s doors after graduation depends on a critical component of the educational process: whether or not they…
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Eight Best Practices for Video Streaming Meetings
The average citizen in your community is over-committed and over-scheduled, but that does not mean that they do not care about the policies, initiatives, and developments taking place in their hometown. Fortunately, the average citizen in your community is also frequently tethered to one of several digital devices, including desktops, laptops, tablets, and mobile phones.…
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ROI Of Emergency Mass Notification System
AbstractWith the possibility of a natural disaster, an act of violence or terrorism, or a hazardous spill looming as constant risks, public safety leaders realize the imminent need to invest in technology to send urgent, potentially life-saving communications to residents and travelers in harm’s’ way. However, the reality facing all public sector leaders is that…
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Governments providing exceptional experiences
This was a paid media placement in Technology Magazine. The COVID-19 pandemic and the rush to find a way to get things done in the “new normal” means millions of North American residents are struggling to communicate effectively with their local government officials and departments.
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Six Best Practices of Effective School Boards
School boards across the country are faced with extraordinary challenges. As the world continues to battle the novel coronavirus, even the most cohesive school boards must ensure that they are collaborating and working as effectively and efficiently as possible to make decisions that will help see their district through its current unprecedented challenges. By striving…
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Company Culture: DEIB Ally Program
In 2024, as a co-chair of the CivicPlus Diversity, Equity, Inclusion, and Belonging (DEIB) Committee, I created a DEIB Ally Program to foster greater visibility, collaboration, and support for the Committee’s efforts to foster an inclusive company culture.
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RSVP to me Wins Industry recognition
RSVP to me is thrilled to announce that thanks to your votes, the votes of our clients and friends, we have been recognized by The Knot as among its 2018 Best of Weddings Award Winners, as determined by customer votes and testimonials. We have also earned recognition by WeddingWire as being among the top five percent of local wedding professionals on…
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Corporate Tech Brand Guidelines
I created the brand identity, voice, and style guidelines for a high-growth, portfolio SaaS company.
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Paid Digital Advertising Examples
I have crafted copy for print, digital, paid search, and organic and paid social ads for brands in various industries, including SaaS and healthcare. Below are several examples. Paid LinkedIn Advertising
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Nova Health Internal Culture Code
Under the strategic direction of the company’s Marketing Director, I wrote the patient culture code for a regional urgent and primary care center.
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Endometriosis Awareness and Support
Endometriosis is a painful reproductive disease that affects 176 million women across the globe. It is the leading cause of infertility and chronic pelvic pain and has been linked to other such complicated and painful conditions as adenomyosis, fibroids, interstitial cystitis, some cancers, and other autoimmune disorders. For the millions of women who suffer painfully…
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Maj. Stelljes Reflects on 20 Years
Major (Maj.) George Stelljes has dedicated 21 years to the mission of St. John’s Military School and its cadets. For the past nine and a half years, he has served the role of Commandant, the leader and mentor of the Corps of Cadets. As Maj. Stelljes transitions from the role of Commandant to the position…
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How Parks and Rec are Using Tech
The coronavirus (COVID-19) pandemic proved to be a generational community disrupter. Regarding local government service delivery, arguably, no department was as intrinsically altered as parks and recreation. With communities instructed to shelter in place and administrative leaders diversified in a remote work environment, park and recreation teams’ reliable in-person and on-site workflow model was wholly…
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Building Trust With Engagement Surveys
And why scientific rigor and representative data gathering are vital to your informed decision-making. “Leadership should be born out of the understanding of the needs of those who would be affected by it.” – Marian Anderson One of the greatest challenges any responsible leader faces is cultivating everyone’s voice, opinion, and sentiments and processing that…
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Social Media Content Examples
I have strategized, ideated, created, written, published, and monitored organic social content for entities in various industries, including healthcare, weddings and events, SaaS, and education. Below are some examples. SaaS Examples Wedding and Events Industry Examples Non-Profit Examples Healthcare Examples Facebook Post Copy: Be sure to prioritize your health this holiday season. Eat healthily and…
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How to Keep Students Focused Before Summer
The days are getting longer, the air is warm, the sky is full of sunshine, and your students have one thing on their minds, and it is not classwork. In the weeks preceding summer vacation, you may find your students are more likely to stare out the window and daydream than focus on your instruction.…
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White Paper: Streamline Your Talent Recruitment
INTRODUCTION Local government human resource teams across the country are faced with the same challenge: how to compete for the best talent in today’s job market with limited resources. To remain relevant in the marketplace and attract top talent, innovative public sector human resource departments are enhancing their talent search strategies to ensure they are…
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Why Influence is Core to Building a Personal Brand
Authors, consultants, and other leaders in the professional service space want to do one thing and do it better than anyone else: improve people’s lives. Since there isn’t (yet) a magic potion to help you achieve your goals, entrepreneurs and experts can’t instantaneously create positive changes in your life at the swipe of your credit…
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Leadership Goal Setting for School Improvement
The most successful leaders know that the quest for improvement never ends. When it comes to the critical role of educating youth and preparing them to become the next generation of innovators, protectors, and community stewards, school districts need leaders who are not just visionaries but who know how to continually raise standards, implement changes,…
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Combating Opioid Abuse in Workers’ Comp
Opioid abuse is a growing epidemic impacting individuals across the nation. According to the U.S. Centers for Disease Control (CDC), 44 people die every day due to opioid overdose. Patients are commonly prescribed these strong and often addictive painkillers to alleviate pain after an accident, injury, or illness and too many are not able to…
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How to Design Your Content Strategy
Content is King. And your content strategy informs every aspect of your reach and impact, from an exposure standpoint. Every marketer knows it’s the truth and that content is a critical component to building a personal brand, growing an audience, improving search engine optimization (SEO), positioning yourself as a thought leader—the benefits go on and on. We get it. To…
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St. John’s Science Department Earns Grant
This news article previously appeared on the St. John’s Military School website. The science teachers at St. John’s Military School have always taken an innovative approach to their curriculum. To further their efforts to make learning science fun and exploratory, faculty members Pam Kraus and Anna Befort envisioned adding additional modern interactive tools and supplies…
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Things to Do in Astoria, Oregon
Astoria Things to Do Located near the mouth of the Columbia River, this coastal community offers family-friendly activities and opportunities to learn about the area’s unique history. The Astoria Column Astoria’s best-known landmark is the Astoria Column. This observation tower offers stunning views of the surrounding region. At 125 feet, to reach the top, you’ll…
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Why You Need a Signature Offering
This article previously appeared on HarmonyNest.com Conservative estimations project that the average consumer is exposed to somewhere around 6,000 to 10,000 ads every day. Every. Single. Day. The number has doubled since 2007. As social media continues to proliferate, market segments expand, and the Internet of Things (IoT) develops never-before-thought-of technology and engagement channels, likely,…
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Uses for the STAEDTLER Triplus Fineliner
This blog post previously appeared on Notedian.com. For certain creative projects, an everyday marker just won’t due. You need professional tools that will guarantee the highest quality, longest-lasting results. STAEDTLER Triplus Fineliners are a creative solution you can rely on to set your work apart from the rest. Their vibrant colors, quality inks, and durable…
About Jess
Jess Marabella is a global communications leader and organizational storyteller with diverse industry experience and a talent for elevating
brand profiles through thought leadership and reputation management techniques.