INTRODUCTION

Digital Natives. Highly collaborative. Pragmatic. 

These are just some characteristics that uniquely define Generation Z (Gen Z), those born between the mid-to-late 1990s and the early 2010s. They have never known a time without the Internet, value diversity and unique contributions, and perhaps most impactfully for you as a parks and recreation leader, they are the next generation of community leaders. 

If your parks and recreation resident engagement strategy doesn’t include a defined component for targeting teens, you are missing an opportunity to build a sustainable and financially impactful relationship with a cohort of residents poised to tackle such inherited issues as climate change and systemic bias. In this eBook, you’ll learn about the characteristics of Gen Z, programming ideas to attract their unique sensibilities, and marketing ideas to get them into your parks, classes, and pools regularly.