The following persona was developed for a hospitality client to inform the creative team at the onset of a broadcast and print advertising campaign.

Target Audience – A Day in the Life Of The “Happy Hour Crowd”

• Single men and women
• Ages 25 – 34
• Social
• Value-conscious
• Enjoy socializing after work for appetizers and drinks at local restaurants near their offices or homes.

A Day in the Life of Alexis Carr and her Co-Workers

Meet Alexis Carr.  Alexis is a 28-year-old single woman living and working in Fairfield, New Jersey.  Alexis grew up on Long Island and attended NYU, where she received her Bachelor’s degree in Finance.  Alexis now works at an Investment firm in Fairfield, where she lives.