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Company Culture: DEIB Ally Program
In 2024, as a co-chair of the CivicPlus Diversity, Equity, Inclusion, and Belonging (DEIB) Committee, I created a DEIB Ally Program to foster greater visibility, collaboration, and support for the Committee’s efforts to foster an inclusive company culture.
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RSVP to me Wins Industry recognition
RSVP to me is thrilled to announce that thanks to your votes, the votes of our clients and friends, we have been recognized by The Knot as among its 2018 Best of Weddings Award Winners, as determined by customer votes and testimonials. We have also earned recognition by WeddingWire as being among the top five percent of local wedding professionals on…
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Corporate Tech Brand Guidelines
I created the brand identity, voice, and style guidelines for a high-growth, portfolio SaaS company.
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Paid Digital Advertising Examples
I have crafted copy for print, digital, paid search, and organic and paid social ads for brands in various industries, including SaaS and healthcare. Below are several examples. Paid LinkedIn Advertising
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Nova Health Internal Culture Code
Under the strategic direction of the company’s Marketing Director, I wrote the patient culture code for a regional urgent and primary care center.
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Endometriosis Awareness and Support
Endometriosis is a painful reproductive disease that affects 176 million women across the globe. It is the leading cause of infertility and chronic pelvic pain and has been linked to other such complicated and painful conditions as adenomyosis, fibroids, interstitial cystitis, some cancers, and other autoimmune disorders. For the millions of women who suffer painfully…
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Maj. Stelljes Reflects on 20 Years
Major (Maj.) George Stelljes has dedicated 21 years to the mission of St. John’s Military School and its cadets. For the past nine and a half years, he has served the role of Commandant, the leader and mentor of the Corps of Cadets. As Maj. Stelljes transitions from the role of Commandant to the position…
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How Parks and Rec are Using Tech
The coronavirus (COVID-19) pandemic proved to be a generational community disrupter. Regarding local government service delivery, arguably, no department was as intrinsically altered as parks and recreation. With communities instructed to shelter in place and administrative leaders diversified in a remote work environment, park and recreation teams’ reliable in-person and on-site workflow model was wholly…
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Building Trust With Engagement Surveys
And why scientific rigor and representative data gathering are vital to your informed decision-making. “Leadership should be born out of the understanding of the needs of those who would be affected by it.” – Marian Anderson One of the greatest challenges any responsible leader faces is cultivating everyone’s voice, opinion, and sentiments and processing that…
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Social Media Content Examples
I have strategized, ideated, created, written, published, and monitored organic social content for entities in various industries, including healthcare, weddings and events, SaaS, and education. Below are some examples. SaaS Examples Wedding and Events Industry Examples Non-Profit Examples Healthcare Examples Facebook Post Copy: Be sure to prioritize your health this holiday season. Eat healthily and…
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How to Keep Students Focused Before Summer
The days are getting longer, the air is warm, the sky is full of sunshine, and your students have one thing on their minds, and it is not classwork. In the weeks preceding summer vacation, you may find your students are more likely to stare out the window and daydream than focus on your instruction.…
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White Paper: Streamline Your Talent Recruitment
INTRODUCTION Local government human resource teams across the country are faced with the same challenge: how to compete for the best talent in today’s job market with limited resources. To remain relevant in the marketplace and attract top talent, innovative public sector human resource departments are enhancing their talent search strategies to ensure they are…
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Why Influence is Core to Building a Personal Brand
Authors, consultants, and other leaders in the professional service space want to do one thing and do it better than anyone else: improve people’s lives. Since there isn’t (yet) a magic potion to help you achieve your goals, entrepreneurs and experts can’t instantaneously create positive changes in your life at the swipe of your credit…
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Leadership Goal Setting for School Improvement
The most successful leaders know that the quest for improvement never ends. When it comes to the critical role of educating youth and preparing them to become the next generation of innovators, protectors, and community stewards, school districts need leaders who are not just visionaries but who know how to continually raise standards, implement changes,…
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Combating Opioid Abuse in Workers’ Comp
Opioid abuse is a growing epidemic impacting individuals across the nation. According to the U.S. Centers for Disease Control (CDC), 44 people die every day due to opioid overdose. Patients are commonly prescribed these strong and often addictive painkillers to alleviate pain after an accident, injury, or illness and too many are not able to…
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How to Design Your Content Strategy
Content is King. And your content strategy informs every aspect of your reach and impact, from an exposure standpoint. Every marketer knows it’s the truth and that content is a critical component to building a personal brand, growing an audience, improving search engine optimization (SEO), positioning yourself as a thought leader—the benefits go on and on. We get it. To…
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St. John’s Science Department Earns Grant
This news article previously appeared on the St. John’s Military School website. The science teachers at St. John’s Military School have always taken an innovative approach to their curriculum. To further their efforts to make learning science fun and exploratory, faculty members Pam Kraus and Anna Befort envisioned adding additional modern interactive tools and supplies…
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Things to Do in Astoria, Oregon
Astoria Things to Do Located near the mouth of the Columbia River, this coastal community offers family-friendly activities and opportunities to learn about the area’s unique history. The Astoria Column Astoria’s best-known landmark is the Astoria Column. This observation tower offers stunning views of the surrounding region. At 125 feet, to reach the top, you’ll…
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Why You Need a Signature Offering
This article previously appeared on HarmonyNest.com Conservative estimations project that the average consumer is exposed to somewhere around 6,000 to 10,000 ads every day. Every. Single. Day. The number has doubled since 2007. As social media continues to proliferate, market segments expand, and the Internet of Things (IoT) develops never-before-thought-of technology and engagement channels, likely,…
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Uses for the STAEDTLER Triplus Fineliner
This blog post previously appeared on Notedian.com. For certain creative projects, an everyday marker just won’t due. You need professional tools that will guarantee the highest quality, longest-lasting results. STAEDTLER Triplus Fineliners are a creative solution you can rely on to set your work apart from the rest. Their vibrant colors, quality inks, and durable…
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PAWS of CNY Expands Service Offering
PAWS of CNY Inc., central New York’s largest non-profit provider of pet assisted wellness services, is expanding its services in Oswego County. In order to meet the growing need of nursing homes, community organizations and schools that it serves, they are working to add teams of certified therapy pets to its program, according to a…
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Things to Do in Boone, North Carolina
Boone Things To Do Boone, North Carolina, is a family-friendly paradise for nature lovers. Prepare for your trip with this curated list of things to do in this beautiful mountain-side adventure land. Grandfather Mountain For thrill-seekers, nature lovers, and adventuresome families, no trip to Boone, North Carolina, is complete without a trip to Grandfather Mountain.…
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Suicide Prevention and Getting Help
Opioid abuse can have detrimental effects on one’s health, interpersonal relationships, and finances. It can also turn deadly, as opioid abuse has a frightening association with suicide. Researchers have found that approximately 90 percent of individuals who commit suicide meet the diagnostic criteria of at least one mental illness. Since mental illness is a common…
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7 Items Not to Pack When You Travel
It’s a moment we’ve all experienced when packing for a trip. You stare at items on the bed and ask yourself, “Do I really need that? Or can I get by without it?” If you’re worried that you’ll be miles away from home and inconvenienced by the absence of an essential item, know that you…
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CST Introduces Reenvisioned Brand
It was 1989 when CST, then Client Server Technology, opened its doors to its customers. That same year Intel introduced the 80486 microprocessor and Apple released the first Macintosh Portable. It would be seven more years before the world would see the first Palm Pilot, eleven years before the first mobile phone would snap a…
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How to Tell if You Have Vertigo
For film noir fans, the word vertigo conjures images from the 1958 Alfred Hitchcock film of the same name. The movie stars James Stewart as a private investigator who attempts to follow Kim Novak despite suffering from trauma-induced acrophobia (a fear of heights) and vertigo (a false sense of rotational movement). To emphasize the condition…
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Fact Sheet: 12 Recreation Programming Ideas
INTRODUCTION Digital Natives. Highly collaborative. Pragmatic. These are just some characteristics that uniquely define Generation Z (Gen Z), those born between the mid-to-late 1990s and the early 2010s. They have never known a time without the Internet, value diversity and unique contributions, and perhaps most impactfully for you as a parks and recreation leader, they are…
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White paper: The Budget Spending Paradox
Abstract With COVID-19 causing cataclysmic detriments to national and local budgets, municipalities are in an impossible situation. They must adapt to the new realities of a remote workforce and socially distanced citizens by implementing new workflows heavily reliant on the technology they do not have in place today — and do it with less staff…
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Rebranding Sunshine Friends to PAWS of CNY
In 2014, I joined Sunshine Friends, Inc., a pet therapy organization based in Upstate New York. As a volunteer, I brought my chocolate lab, Blue, to hospitals, nursing homes, and schools to offer comfort and companionship to those in need. A year later, when I applied for a position on the Board of Directors, I…
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Why You Shouldn’t Pursue Pet Therapy
Pet therapy has quickly become a recognized form of emotional support in a broad array of settings that have proven benefits for community members of all ages. In 1999, when PAWS of CNY, Inc. was founded (formerly Sunshine Friends, Inc.), a small number of our volunteers brought their dogs and cats to one local hospital…
